Shopping experiences are increasingly taking place digitally – does local retail still have a future? We think so!
The future of local retail lies in the consistent connection of the analogue and the digital world. So far, digital innovations have been driven mainly by global players. Medium-sized companies are almost always uninvolved. Customer experiences and services differ considerably in both worlds. Until now, too few medium-sized companies see the opportunity that this connection holds for them.
Customers become more challenging, they are impatient in terms of product availability. They want individual advices and services – anytime and for free, if possible.