Consortium Partner

team neusta

With its 29 subsidiaries the owner-operated group of companies, team neusta, covers all aspects of the digital value chain. The group’s core business consists of consultancy, development and implementation of complex software-, mobile- and e-commerce solutions. Additionally services in the sectors of conception, staff, design, usability and communication are offered. Currently team neusta employs 1.100 employees as well as 500 freelancers and is located in Bremen, Hamburg, Hannover, Munich, Berlin, Cologne, Essen, Lachen (CH) and Toulouse. The group, which has celebrated its 25 anniversary in 2018, has generated a turnover of 170 Mio. Euro in 2018.

AI is a strategic forward-looking topic which is looked after by the business development on a holding level. For the project, team neusta is building a team consisting of several of its subsidiarie’s experts. Project leadership and business development is assumed by team neusta. The relevant subsidiaries delegate employees to the project team, who bring with them their technological competences, the industry and problem solution know-how as well as their customer networks. Together, the company group team neusta holds active partnerships with relevant product and technology providers such as SAP Commerce (formerly known as hybris), Microsoft, Salesforce, Atlassian, Sitecore, Shopware and many more. Furthermore essential open source products such as Magento and Typo3 are utilized.

The customer network consists of many mid- to large-sized commercial enterprises. Additionally there are customers in multiple industries who have similar processes and who therefore can also be addressed by the projects outcomes.

University of Bremen

The institute for Artificial Intelligence (IAI) at the University of Bremen, directed by Prof. Dr. h.c. Michael Beetz, PhD, is one of the leading research facilities in the field of cognitive robotics. One of the institute’s main goals is to advance research, not only via the publication of research papers but also by publishing open source software and providing robotic test data. With this goal in mind, the institute has already initiated and advanced multiple open source projects, such as PCL, RoboSherlock, KnowRob or CRAM. IAI successfully finished the EU FP7 projects RoboHow, RoboEarth, SHERPA, ACat and SAPHARI and is currently working on international projects such as the H2020 project REFILLS. In REFILLS, IAI has developed a functional model, which enables the logistic in retail stores via mobile service robots in a tight and intelligent collaboration with humans. In it, the most important internal logistic processes of retail stores are addressed. Since 2017 Prof. Michael Beetz, PhD, is coordinating the special field of research Everyday Activity Science and Engineering (EASE). EASE is investigating how information processes need to be conceptualized and realized in order for humans and robots to be able to master complex everyday manipulation tasks. Additionally EASE is concerned with research on which knowledge, competencies, and skills are required from the agents in order to solve the manipulation tasks in a flexible, efficient and reliable fashion.


Within the Robotics Innovation Center (RIC) the German Research Center for Artificial Intelligence GmbH (DFKI) links the focal points of Artificial Intelligence and Robotics. At the RIC, scientists under the direction of Prof. Dr. Dr. h.c. Frank Kirchner, develop mobile robotic systems that are deployed for complex tasks on land, water, air and in space. This results in ideas and insights. Insights from research and application of results are not only used to further advance the development of new vehicle concepts but are also utilized within other fields of research. The automated item and stock detection of articles in shelves of retail stores has already been demonstrated. Within the Innovative Retail Lab (IRL) of the DFKI, directed by Prof. Dr. Antonio Krüger, the results regarding the topic of intelligent shopping guidance are tested towards their applicability in everyday situations and added value to the customer. This spans from virtual allergen- and diet assistance, to digital sommeliers, personal cross- and up-selling, smart items in digital product-memory as an enhancement of RFID technology, indoor positioning and navigation as well as novel logistic concepts. The RIC also brings expertise to develop a holistic platform of AI strategies, which can be used by retailers to choose technologies that fit their context and therefore stay competitive in the future.


Allgeier Enterprise Services is a German, innovation-driven SAP and Microsoft full-service provider for critical enterprise applications and complex ERP landscapes. With innovative IT solutions Allgeier supports, among others, leading trading companies to create a more attractive customer journey, to save costs and to increase efficiency.

dm-drogerie markt

Since the opening of the first drugstore in Karlsruhe in 1973, dm-drogerie markt (dm) has focused on holistic, entrepreneurial and social thinking. Today, dm is one of the leading trading companies in Europe with more than 60,000 employees and just under 2,000 dm stores in Germany.


With more than 800 employees, dmTech is revolutionising the digital world of commerce. Thus, with the help of machine learning and big data, innovative digital services are created for customers of dm, e.g. individual product recommendations in the online shop. dmTech would now like to apply these experiences in the stationary store world too, and create a relevant experience for customers using the various available data. Decades of experience in the construction and operation of ERP systems and in process consulting for retail round off the portfolio of dmTECH.

EHI Retail Institute

Founded in 1951, today the EHI Retail Institute is a research and consulting institute for retail and its partners with about 80 employees. The network comprises around 800 member companies from the retail, consumer and capital goods industries as well as IT service providers. These include both international corporations and small and medium-sized enterprises. In addition to identifying 25 cross-industry structural data, the research topics include digitalisation and IT solutions, payment systems, marketing, shopfitting, energy management, omnichannel trading, commercial properties and expansion as well as logistics.


fortiss is the Munich-based research and transfer institute for software-intensive systems and services of the Free State of Bavaria and affiliated institute of the Technical University of Munich. The institute has the expertise to handle technical and economic tasks in heterogeneous ecosystems holistically. As part of the BayernCloud project, fortiss is developing a platform ecosystem for SMEs in Bavaria. Contributions are the modeling and simulation, the definition of growth strategies and the creation of concepts for data integration and monetisation. Relevant technical contributions are semantic data integration using ontologies and semantic web technologies.

Fraunhofer Gesellschaft

The department “Robotics and Assistance Systems” of the Fraunhofer IPA designs with more than 70 scientists automation solutions for commercial applications, the service sector as well as the everyday support. Due to industrial projects with various retailers, there are long-standing contacts and experience in the retail sector. In addition to systems for robot perception and manipulation of objects and environments, algorithms have been developed for creating digital 3D models of products. For this, there is a cooperation with the SME Kaptura.

Fraunhofer IIS mainly deals with audio and media technologies and cognitive sensors. The focus of research are technologies for sensors, data transmission technology, data analysis methods and the exploitation of data as part of data-driven services and corresponding business models.


Ubimax GmbH is a leading provider of fully integrated industrial augmented reality and wearable computing solutions that enhance industry-spanning business and work processes based on the latest portable computer technologies. Ubimax has been recognized by ABI Research as the world leading company in industrial wearables and augmented reality solutions. With international locations in Germany, the US and Mexico, today Ubimax serves more than 250 customers worldwide.

Technical University of Munich

The Technical University of Munich (TUM) has extensive experiences in the environment of ecosystem analysis and digital platform business models. For example, in a large joint project “Living Lab Connected Mobility” (LLCM), a digital platform was initiated in the mobility sector.